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About Us

Beyond Distribution

Partnering for Success

Founded in 2015 in the UAE, Assr Al Jawal has grown into a trusted name in distribution across the GCC, specializing in consumer electronics and lifestyle products. With operations spanning UAE, Oman, Bahrain, and Qatar, we provide comprehensive solutions to ensure brands successfully connect with key markets in the region.

Over the years, we have partnered with leading global brands, offering innovative and high-quality products to meet the evolving needs of consumers. Our expertise lies in building strong relationships with our partners and delivering seamless distribution services that help brands thrive in competitive markets.

Supported by our dedicated team, state-of-the-art warehouses, and an extensive logistics network, we cater to a variety of channels, including Independent Retailers (IR), Key Dependent Retailers (KDR), online platforms, and mobile operators. This broad market reach, coupled with deep regional knowledge, enables us to bring value to our partners and ensure their products reach the right customers at the right time.

Your Trusted Partner in the GCC

At Assr Al Jawal, we offer a complete solution for our brand partners. From logistics and supply chain management to marketing and technical support, we handle every aspect of your brand’s journey in the region.

  • Logistics & Distribution: We ensure that products are available across the market, from independent retailers to key accounts. Our logistics process, which includes in-country warehousing and last-mile distribution, ensures that products reach consumers swiftly and efficiently.
  • Product Testing & RMA: With dedicated technical support teams and technicians in each country, we offer product testing, and Returns Management Authorization (RMA) services to ensure customer satisfaction and uphold each brand’s reputation.
  • Marketing & Brand Building: We believe that growing a brand requires more than just sales—it’s about building presence and trust. Our marketing team works closely with your brand to create customized marketing campaigns, in-store branding, and promotions that resonate with local audiences and boost product visibility.
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Why Partner with Us?

Assr Al Jawal is not just a distributor; we’re a strategic partner committed to helping brands thrive in the highly competitive GCC market. By working with us, you gain access to:

  • Deep Market Knowledge: With years of experience across the GCC, we understand the nuances of each market and tailor our strategies to meet local demands.
  • Comprehensive Service: We provide an end-to-end solution for your brand, managing everything from importation and customs clearance to product launches and marketing.
  • A Proven Track Record: Our hands-on approach ensures that each brand we represent receives the attention and care necessary to succeed.
  • Innovation and Adaptability: The consumer electronics industry evolves rapidly, and so do we. We continuously adopt new technologies and refine our processes to stay at the forefront of distribution excellence.

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Milestones

We are proud of the achievements, development and attracting the largest international companies to the Kingdom of Saudi Arabia to upgrade technology and reach the highest stages of development